Quantitative research with qualitative richness
Our online surveys elicit meaningful answers to open-ended questions, thereby adding insight and clarity to the overall results
We’re proud to reveal richer insights for these smart clients…
Put an end to dull data
People have plenty to say. Unfortunately, most online surveys don’t let you capture it. That’s why we do online surveys differently.
More empathetic survey design
More people respond in their own words
More meaningful insights
“Intelligent application of quantitative data”
— David Preston, As the Crow Flies
“You get the richness of qualitative married with the robustness of numbers”
— Shomik Ray, Diageo
MRQual delivers tailored online surveys that reveal more rich and meaningful customer insights
Concept, Packaging and Comms testing
Pricing research
Brand research
Usage and attitude studies
Customer satisfaction research
Employee engagement research
3 steps to richer insights…
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Design your survey
We’ll tailor your questions to ensure your audience give quality responses
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Distribute your survey
Your tailored survey is distributed to the target audience
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Discover your insights
Once complete we’ll dive into the rich responses to reveal insights
7 easy ways to get more detailed customer responses from your online surveys
Photo by Katie Treadway on Unsplash